Fox Sports TV cameras during a match between Utautz and the USC Trojans at the Los Angeles Memorial Coliseum in Los Angeles on October 21, 2023.
Brian Rothmuller | Icon Sportswire | Getty Images
Fox Corp. said Thursday that it acquired Mexican sports broadcasting platform Caliente TV as media companies aim to expand sports programming and attract more customers to streaming services.
The company did not disclose the amount or terms of the transaction.
In a news release, Fox said Carlos Martinez, who worked for Turner, Discovery and Fox, has been selected as executive vice president and managing director for Fox Corporation’s Latin America.
Martinez said the acquisition reflects a “commitment to building a major sports streaming business in Mexico,” with a rich portfolio of sports rights and an “commitment to building a major sports streaming business in Mexico,” with an impressive roster of exclusive sports leagues and talent.
Fox is inflated with sports content to become the top way for viewers to watch TV. According to a Nielsen report that tracked viewers in May, streaming surpassed the total share of broadcast and cable TV viewing. The growth of streaming has led to fierce competition between a variety of services and races to buy or produce programming that will draw out subscribers and ad dollars.
Fox plans to launch its own consumer streaming service, Fox One, later this year. I already own Tubi, a free ad-supported streaming service.
With the acquisition, Fox said it has a wider portfolio of original sports content. Broadcast rights already include the Big Ten Conference, United Football League, Premier League and FA Cup.
