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warner bros discovery We are partnering with google The internet giant’s AI technology will be integrated into the Max video streaming platform to automatically generate captions.
The companies said they are working to make Max’s captions more accurate using a new caption generation tool, internally called “Caption AI.”
They say the technology is built on Google’s Vertex AI development platform for generative artificial intelligence products and can automatically convert video content to text. Initially it will be used for unscripted programming on Max, as opposed to scripted shows and movies where dialogue is already available.
Warner Bros. Discovery and Google say the new tool can reduce the cost of caption generation by up to 50%, and thanks to Google’s AI technology, it can also reduce the time it takes to create new file captions by up to 80%. .
Avi Saxena, chief technology officer for Warner Bros. Discovery’s direct-to-consumer business, said in a statement that providing high-quality subtitles is important to the company.
“By working with Google Cloud to leverage Vertex AI within Warner Bros. Discovery’s captioning AI workflow, we not only helped accelerate the captioning process, but also increased efficiency and speed while reducing costs.” added Saxena.
Thomas Kurian, CEO of Google Cloud, the tech giant’s cloud computing arm, said the partnership with Warner Bros. “We have demonstrated the potential to impact the business of
The company’s Max platform powers a wide range of movies and TV shows, including the fantasy hit Game of Thrones and its spinoff series House of the Dragon, and the zombie apocalypse series The Last of Us, based on the blockbuster. We provide a library. video game of the same name.
The world of media and entertainment is increasingly looking to AI to cut down on some of the costly processes involved in content production. But there are growing concerns within the industry that jobs will be replaced by automation.
Rob Minkoff, director of 1994’s The Lion King, told CNBC in an interview earlier this month that there are “legitimate concerns” about the rise of AI and its impact on Hollywood, but ultimately he believes the technology will He said he was thinking about the impact. The democratizing effect of movies and entertainment.
“I think what AI does has the potential to democratize the process of content creation, because if literally everyone was given these incredibly powerful tools, what we should be looking at is It’s truly an explosion of content, an explosion of new voices,” Minkoff said on CNBC. time.
In the case of captioning AI, Warner Bros. Discovery and Google are working on technology that could eventually automate much of the work done by manual caption transcribers. However, the companies note that manual transcripts are still required to check the accuracy of AI-generated transcripts.
