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Roula Khalaf, the editor of FT, selects his favorite story in this week’s newsletter.
The difference between the Apple platform and the metaplat form was the former made things, not the latter. Even now, Apple is a company promoted by actual products, but Facebook’s parent meta is mainly in ether. However, the lines between two are not very defined.
Sales devices still provide Apple. On Thursday, he stated that it made a profit of $ 124 billion in recent quarters than Meta’s $ 48 billion. Sales of iPhone, which causes more than half, are flat, but the iPad and Mac are shifted smartly. Profit from services such as video streaming has increased 14 %. It is not a hard goods, but a predictable and profitable one.
Meta also has an object -it means they haven’t earned money yet. Cook clocks, mobile phones, and other gadgets bring 39 % of total margins, but Meta has lost nearly $ 600 billion in four years in four years.
At one point, this will be a closer battle. Mark Zuckerberg, the founder of the meta, thought that this week, the glasses will be the most logical “foam factor” that people accessed the Internet for 10 years. He even suggested that all the people (more than 3 billion people) wearing glasses (more than 3 billion people) may be wearing AI -connected eyewear 10 years later.
If this is proved to be true, Apple is upset. Like a watch or mobile phone, glasses and mobile phones can coexist. However, over time, it makes sense for users to have two or three devices. At least when the contacts move from hand to face, the value of smartphones, their screen, and their design (all Apple’s Forte) decreases.

Of course, smart glass is not a new one. Zuckerberg has been discussing them for over 10 years. CHIPMAKER Intel debuted on a specification that directly on the retina of the wearer, and then rolled the shelf. Still, momentum has been built. This year’s consumer electronics show, a large high -tech case, provided a spade smart shade. Zuckerberg says that the trajectory of the market will be revealed this year -for good or bad.
This is not necessarily a battle where Apple CEO’s Tim Cook loses. His company abandoned cash from $ 100 billion in 2024. Unlike meta, Apple tends to talk about new products until there is something to sell.
However, if Zuckerberg’s premonition is correct, it is a challenge that is worth weighing later. Meta tells the book. Many warriers in Wall Street believe that their future profits are far away, so the real labs are not worthwhile. However, vice versa may be applied. Apple investors may not have set the risks that are not yet seen.
john.foley@ft.com