The Ferrari logo can be seen outside the Ferrari headquarters in Maranello, Italy.
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Ferrari On Thursday, in response to new US car rates, the price of certain models will be increased by 10% from April 1st, adding up to $50,000 to the typical Ferrari price.
The Italian-based sports car manufacturer said the prices for all imported cars remain the same by April 2nd. The “commercial terminology” for the three model families (Ferrari 296, SF90, Rome) “will not change,” the company said in its release.
However, more popular models, including the Purosangue SUV, 12Cilindri and F80, will get a price increase of up to 10%.
For Purosangue, which starts at around $430,000, the price increase is around $43,000. For limited edition F80s starting at over $3.5 million, this increase adds over $350,000 to the price tag.
President Donald Trump announced Wednesday that 25% tariffs on all cars not made in the US produce all cars at the Maranello plant.
Last year, Ferrari produced 13,752 cars. The company plans to launch its first all-electric Ferrari in October.
With most vehicles already having a year-plus waiting list, it is unclear how tariffs will affect Ferrari sales. Ferrari buyers are generally wealthy enough to easily absorb price increases.
Ferrari also added on Thursday that “confirms financial targets for 2025” but “there is a potential risk of 50 basis points in the margin of profitability.”
In an interview with CNBC this month, Ferrari CEO Benedetto Vigna said that despite Ferrari’s buyers being wealthy, the company must be sensitive to passing additional tariff charges.
“When I look at the client, I think these people have to work to buy a Ferrari,” he said. “We have to respect them, because the most important thing to us is our clients. So we need to make sure we treat them the right way.”
Ferrari stocks were slightly higher on Thursday morning, with stocks in the US “Big 3” automaker nearly low.
