Payton Manning on Sunday, February 16th, 2025.
Theo Wargo | nbcuniversal | Getty Images
Payton Manning has a new business partner.
The new platform, run by Patrick Whitesell, former executive chairman of Endeavor, has acquired a minority stake in Manning’s Omaha Productions.
According to people familiar with the issue, the stock, which is roughly 10% of the company, values ​​Omaha’s works at over $750 million.
Private equity firm Silver Lake announced Whitesell’s new platform earlier this week to invest in sports, media and entertainment companies. Silver Lake is donating its first $250 million to the fund. Omaha Productions trading is your first investment.
Whitesell spokesman and Omaha and Silver Lake spokesman declined to comment on the financial terms.
“Omaha’s strong track record of creating engaging content places us in a strong position to take advantage of new opportunities across entertainment and sports,” Whitesell said in a statement.
Executive Chairman of Patrick Whitesell Endeavor.
Courtesy: Effort
Omaha Productions produces over 30 TV series and live events for a variety of media partners. Disney, Netflix and Comcast‘s nbcuniversal. The company is executive producer of Netflix’s “Quarterback” and “Receiver” documentary series, and has developed Monday night football with colloquially known Payton and Eli, known as the Manning Brothers, who comment on the game and interview celebrities.
Silver Lake is an investor of years of hard work. This week we have closed our transactions to make the company private. When considering Endeavor’s existing interest in TKO Sports, Silver Lake marked the transaction at a corporate value of $25 billion.
Manning and media executive Jamie Horowitz founded Omaha in 2020. Assuming Silver Lake as an investor, the company aims to grow beyond the media into a new business venture that can use Manning in other ways, the company said in a statement. Omaha recently announced its investment in Good Good Golf, Golf and Lifestyle Company.
Omaha has been profitable since its establishment, and the company said the investment is about increasing Omaha’s value and expanding opportunities rather than requiring cash.
Both Silver Lake and Whitesell helped to expand their efforts beyond talented agencies and move into the vast sports and entertainment empire. The company, run by Ali Emmanuel, eventually acquired both UFC and WWE and merged them into a new entity called the new published entity TKO Group.
Disclosure: Comcast’s NBCuniversal is the parent company of CNBC.
