Shoppers will walk on December 13, 2024 in San Diego, California, to the Burberry Store in Fashion Valley, a high -end shopping mall.
Kevin Curter | Getty Image Znow | Getty Image
Burberry’s stocks were to first glimpse the efforts to renew the British fashion house, where the company reported that the company reported a shallow DIP in the third quarter, and then jumped up to 16 % on Friday, and the CEO Joshchurman was bothering. I have done it.
The same sales decreased by 4 % in three months until December. Analysts anticipated that the consensus estimates compiled by the company would decrease by 12 %.
The shares have gained a little profit to increase by 12.9 % by 10 am in London time, and other luxury shares have tracked higher.
The total revenue over the celebration shopping period was £ 659 million, decreasing by 7 % year -on -year at the reported exchange rate.
Sales have decreased by 2 % in the Asia -Pacific Ocean, Europe, Middle East, India, and Africa, but increased by 4 % on the US continent, reflecting more expensive resurrection of US consumers in high -end sectors. I am doing it. 。
The company said that it is now “more likely” to significantly offset the adjusted business loss in the first half.
Barberry
Sureman said that customers were “encouraging” to respond to Burberry’s latest campaigns, but the brand change is still in the early stages and “there is a lot to do.”
“Since the launch of the Burberry forward in November, we have moved at a pace, have been promoting the brand’s desire, improving performance, and promoting long -term value creation,” he said. I mentioned in the Friday statement.
“The acceleration of our core categories will strengthen the belief that Burberry is the most reliable opportunity, the strategic plan, which will lead to sustainable and profitable growth.”
Kate Ferry, Chief Finance Officer, stated that the company did not set up an overhaul time, but wanted to return soon to the recent past success.
“It’s definitely going back to us, at this point, it’s early,” she answered the CNBC question while calling a revenue.
The ferry also described the company that the company may want to make a profit from the “encouraging macro trend”, which promotes the consumption of the United States, but has not yet considered it. This is due to the anticipation of a stronger dollar, the interests of the cipher, and the gathering of the Donald Trump -induced market, the analysts predicting the continuous increase in US sales.

In November, Suruman announced an urgent plan to “correct the course” after a long -term insufficient period of the company, in sales and many management changes.
Sureman’s plan was intended to return the brand to its “original purpose,” but has ever sent Burberry shares. Since then, the shares have continued to track the renewed investor’s trust.
The announcement was distributed along with the result of the first half of the Burberry, which ended on September 28, 2024, during which sales were reduced by 20 % for the second quarter.
Strategic overhaul marks the latest itelation of a 169 -year -old retailer. Schulman joined the Michael Course in July and became the fourth brand of brand in the past decade.
The pedestrian passes on September 2, 2024 on the display of the British Label Burberry shop in the center of London.
Henry Nichols | AFP | Getty Image
Analysts welcomed the results as the brand’s positive initial signal, pointing out a specific effort for RBC to rationalize stores and collections.
“These results are considered to be the first (and early) steps in the right direction. Easy corrections related to the store layout and presentation, focusing on the core product category again, and all the contributions from Markdown Activity are improved. RBC analyst Piral Dadania and Richard Chembaren wrote on Friday notes.
As a result, Richmont, who owns Cartier last week, reports the “highest” quarterly sales in the luxury market in luxury markets in high -quality luxury sales last week. I raised my hope.
“There are several factors that have contributed to this positive surprise. First, the recent results of Richmont show the overall demand in all countries, and Burberry, especially the United States, the United States. I have experienced continuous improvement, “said QUILTER CHEVIOT’s discretionary analyst.
“Furthermore, Burberry’s initiatives to clear inventory through considerable discounts have been effective in selling sales and managing the stock level effectively. The strategy that returns from the basics of Burberry is positive. It is also encouraged to show the results and confirm that they are starting to resonate with consumers, “she added.