A general look at the Monkler Luxury Fashion Label Store on Sloan Street, Knightsbridge, on February 17, 2025 in London, England.
John Keeble | Getty Images News | Getty Images
Luxury Italian houses Monkler He said he now relies on “very small price increases” to offset the initial impact of US tariffs, but warned that a wider economic downturn could delay openings for new stores next year.
The Milan retailer said on Wednesday that it will raise prices at a “single-digit medium” percentage in late 2025 and will increase it in the first half of next year, adding that it is making US tax even more clear before setting up a full strategy for 2026.
“We usually complete all winter winter pricing strategies through 2026, and it’s still too early,” Group Chief Corporate and Supply Officer Luciano Santel said in a revenue call with the results for the second quarter.
Monkler’s shares fell 4% by 2pm in London.
Chief Business Strategy and Global Market Officer Roberto Eggs said the company intends to make the price rise even more “more conservative” as it seeks to harmonize higher input costs with customer retention, but also relies on macro trends and currency movements.
“Obviously, today’s prices for consumers are a concern, and I think we need to pay more attention to this,” he said.
Egg also said the business could be flexible with plans for opening a dozen or so new stores etched in 2026, based on macro outlooks and a wide recovery in the challenging luxury sector.
“The 2025 plan is already there, and with regard to 2026, there is some flexibility as the plan is not fully established.
Monkler posted the dip on second quarter sales on Wednesday after the market approached. This is because the weak tourist flow has been heavy as major domestic demand in the US and Chinese markets continued to be strong.
Group revenue fell 1% to 396.6 million euros ($536.7 million) for the three months ended June 30th.
The US, which accounts for 14% of Moncler brand sales, recorded a 5% increase in sales in the quarter, but the company said it is unclear whether shoppers are being driven by accelerating purchases ahead of tariff increases.
“If you were expecting this to buy a link to customs, honestly, I can’t tell you,” Eggs said.
Sales in Asia, the group’s largest market, were flat quarterly, but fell 8% in Europe, the Middle East and Africa. The company attributed it to the Japanese yen rebalance, and Japan is the only Asian country and the only Asian country to record soft tourist spending in Europe.
