The word “Netflix” shines brightly in the presentation of the new season (3) of Flora’s Netflix series “Bridgerton”.
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Netflix We hike most of the prices of US plans.
The streaming giant announced on Tuesday that a standard plan without commercials will increase from $ 15.49 to $ 17.99 per month. Planning, which has been cheaper and cheaper than recently introduced to attract more subclors, increases $ 6.99 per month to $ 7.99.
In addition, the monthly cost of the Netflix premium plan increases from $ 22.99 to $ 24.99.
The company reported its fourth quarter revenue on Tuesday, and said it would raise the price of Canada, Portugal and Argentina.
Consumers have been facing a number of prices in recent years, including Netflix and their competitors, including Netflix and their competitors. Disney App Warner Bros. Discovery Max. The streamer has changed to a higher price and advertising support plan to reach profitability.
“If you want an increase in prices, make sure you have a product and engagement to back up it,” said Netflix’s co -CEO Ted Sarandos in the Tuesday investor call and in the future. Note that the series and movies will be released. 2025.
In a call on Tuesday, joint CEO Greg Peter said that the recent rise in the international market has progressed smoothly.
Netflix finally increased the cost of the standard plan without ads in 2022, but the premium plan hiked in 2023. Meanwhile, in 2023, the company canceled the cheapest, basic advertising option. This plan is no longer available to new customers, but Netflix increased costs in the second half of the year.
Netflix had abandoned basic advertising freaks shortly after the introduction of plans that were inexpensive and advertised in November 2022 in response to delaying the growth of the subscriber at the time. In November, Netflix stated that it has reached 70 million global monthly active users in an advertising plan. This is the first time Netflix has changed the price of the advertising support plan.
The company is also cracking down on password sharing in a push to get more services.
As part of that change, Netflix has provided the option to add an additional member to the sub -scriver to the account. The streamer stated on Tuesday that the cost of additional members of the standard without commercials would increase from $ 7.99 to $ 8.99 per month. Additional members of plastic supported advertising do not change the price.
The crackdown seems to have been rewarded: Netflix reported on Tuesday that it added more than 300 million subscribers in the fourth quarter.
