People wait to enter The Lab, an experience from the Netflix series Stranger Things, in Madrid on June 2, 2022.
Beata Saursel/ | Null Photo | Getty Images
Netflix The cheaper, ad-supported tier has reached 70 million monthly active users worldwide in its first two years.
The company announced Tuesday that more than 50% of new signups are for plans in countries where it offers ad-supported plans. Netflix said it “continues to see positive momentum and growth in all areas of our business,” adding that it is seeing “steady progress across our membership base in all countries.”
Netflix launched this option in November 2022 as part of its response to slowing subscriber growth.
Subscriber growth hasn’t been a problem lately. Netflix reported last month that it added 5.1 million subscribers in the third quarter, beating Wall Street expectations. Netflix has a total of 282.7 million members across all price points.
Netflix has announced that starting next year, it will no longer update investors on subscriber numbers as it shifts its focus to revenue and other financial metrics as performance indicators.
When Netflix launched its advertising platform two years ago, the company said Nielsen would evaluate its content.
Netflix announced in May that it would broadcast two National Football League games this Christmas as part of a three-year deal. On Tuesday, it announced that ad inventory for two live games had sold out.
Netflix also said it has welcomed FanDuel and Verizon as advertisers for the game. Netflix says FanDuel will be its exclusive pregame sportsbook betting partner, and there will also be sponsored in-show features.
Media companies have focused on ad-supported strategies for streaming options that lure customers with cheaper plans and also provide advertising revenue to help steer streaming businesses in a profitable direction. While the advertising market is slow for traditional TV, it is growing for streaming and digital businesses.
Netflix announced its last update to its ad-supported tier in May, announcing that it had 40 million monthly active users worldwide, nearly double the number it showed in January. The announcement came during Upfront, a time when media companies pitch to advertisers.
Netflix also announced in May that it would launch its own advertising platform and end its partnership with Netflix. microsoft Because of that technology. The company is rolling out the platform in Canada and plans to launch it in the U.S. by the end of the second quarter of next year. The company plans to have the platform live everywhere by the end of 2025.
