Steph Curry’s 30 ink generated $174 million in revenue in 2024

Steph Curry is one of the greatest basketball players ever, and judging by the finances of his company, he has gotten off to a pretty good start in the business world.

Curry is the CEO of 30 Ink, a home conglomerate for brands that own unanimous media, gentlemen’s cut bourbon and underrated golf and basketball companies. CNBC Sport introduced the company in “Curry Inc.: The Business of Stephen Curry.” It is a production centered around Curry’s career and business ambitions, airing Wednesday on ET/PT on CNBC at 9pm.

30 Inc. generated revenue of $173.5 million in 2024, the company told CNBC Sport. The highest percentage of its revenue comes from a partnership with Under Armour, whose Curry is the president of the curry brand, the company’s basketball, golf footwear and apparel brands. As part of the 2023 deal, the 11th NBA All-Star was given 8.8 million common stock in armor, which was then $75 million, along with other awards and incentives.

30 Ink will bear the annual cost to provide relevant marketing for curry names, images, likenesses and brands, but will not acquire the operating costs of traditional bottom lines to promote these sales, helping to contribute to the $144 million revenues of flashy revenue before taxes, depreciation and amortization last year.

Still, all business in Curry’s 30 ink portfolio is beneficial, says Suresh Singh, the company’s secretary chair. Singh helped to turn Curry’s business from SC30 to 30 ink. This has expanded the scope to a variety of business lines, including bourbon, sports drinks, and branding consultants and agencies for other athletes.

“It’s totally unique,” Singh said. “I think one of the big things is that there are a lot of athletes and celebrity-led partnerships and businesses that aren’t necessarily focused on profits. It’s not necessarily about missions.

The company’s mission is to “promote the bottom.” It manifests in different ways depending on the business line. Multimedia Co-founder and co-CEO Eric Payton, along with Curry, says the unanimous media outlets seeking to hire a diverse range of writers to create projects on family, faith and sports.

“He knows all of our projects on slate, which is probably about 40 years old for now,” Payton said of Curry. “His vision is to inspire through the media. It’s a real sense to see the project.

Payton said the unanimous media began in 2018, and is profitable every year. The company will take four years to sign the first look with Comcast’s NBCuniversal, which owns the Peacock streaming service. The unanimity first signed a contract with “eight higher numbers” over the years, and was renewed once, Payton said.

“It was certainly a pretty good deal,” Payton said. “We are really happy with Universal, we want them to recover their investment and we want to kill it on the Peacock side, not just Universal.”

Unanimously released its first feature film, Goat, about Billy Goat, who plays basketball in Sony Pictures animation next year.

“It’s set in an all-animal world,” Payton said. “Goats play basketball, and they don’t call them basketball, they call them “roll ball.” ”

Curry and John Schwartz, owners of Amuse Bouche Winery in Napa Valley, have partnered with Boone County Distilling Co. to develop the gentleman’s cut. Last year, 30 Ink sold minority stakes in Gentlemen’s Cut and discussed buyers who wanted to showcase black-owned businesses, but those familiar with the issue said the Trump administration’s crackdown on diversity, equity and inclusion pushed the deal away.

The deal said it valued the business between $120 million and $200 million. Thirty Ink spokesmen declined to comment.

Curry has not retreated his own commitment to DEI, he told CNBC Sports. Curry’s underrated golf business is specifically designed to give black and brown children the opportunity to participate in sports that have not historically served them.

“Obviously, from a national perspective, many stories are trying to strip off programs and opportunities, the programs and resources that allow people to have fair shots and fair opportunities,” Curry said in an interview. “Everything we do, everything I have control over is about true fairness. When we look at all of our business, something like DEI writers for unanimity, or underrated brands, it’s about creating true expression and opportunity from the grassroots level.”

“Everything is important to me. I really want to live by walking, and I hope that is an example of what our country should be.”

Disclosure: Comcast’s NBCuniversal is the parent company of CNBC.