Amid the news of the first BERA financial strategy, Verachain’s price increased slightly. In addition to strengthening its financial strategy, Greenlane Holdings is betting that a wave of corporate adoption could drive prices higher. The cryptocurrency industry is witnessing an explosion of digital asset vaults.
VeraChain price rose on Monday, October 20, 2025, as the broader cryptocurrency market staged a slight rebound, with BERA’s 8% rise largely supported by news that Nasdaq-listed Greenlane Holdings raised $110 million highlighting BERA’s financial strategy.
VeraChain’s native token has retested the $2.15 mark amid increased interest in this important institutional investor, and bulls are likely to target further gains. Altcoins are rising alongside intraday outperformers such as Bio-Protocol and Helium.
Greenlane spotlights first BERA token treasury
Digital asset treasury (DAT) is gaining increasing attention as traditional financial companies adopt cryptocurrencies.
Tokens like Ethereum, Ripple’s XRP, Solana, and BNB all boast major treasury-centric trades across Wall Street. In the small-cap token space, Verachain is the latest company to hit the headlines.
On Monday, Greenlane Holdings, a Florida-based retailer of premium smoking and lifestyle products, announced it had raised $110 million through a private investment in public stock.
Polychain Capital, Blockchain.com, Kraken, North Rock Digital, and CitizenX support this initiative.
The Berachain Foundation also supports the company’s move to establish the “first and only” BERA digital asset strategy so far.
Greenlane outlined that BERA bets will be made through ‘BeraStrategy’, the first digital asset treasury initiative focused solely on BERA accumulation.
BeraStrategy will perform token acquisition through open market and over-the-counter transactions.
“We believe BERA’s key differentiator is its source of yield. In contrast to established PoS chains like Ethereum and Solana, BERA’s yield is supported by block reward monetization. Overall, we see untapped potential for institutional growth on Vera Chain,” said Ben Eisenberg, Chief Investment Officer at BeraStrategy.
What does this mean for Vera Chain’s price?
As Greenlane’s BeraStrategy takes shape, market observers are scrutinizing its ramifications for BERA’s valuation trajectory.
Industry-wide movements focused on tokens such as ETH, BNB, XRP, and SOL are helping to increase positive sentiment surrounding these altcoins.
This influx of capital and subsequent accumulation will definitely propel Greenlane to the top of the list of public BERA holders.
The launch of Greenlane marks the beginning of a new era for Verachain, expanding into traditional capital markets and unlocking the potential of liquidity proof to the masses.
— Verachain Foundation 🐻⛓ (@berachain) October 20, 2025
DAT is considered a major adoption angle for the cryptocurrency, with analysts seeing continued accumulation as a potential catalyst for the next bullish phase for the particular coin.
Committing $110 million to the purchase of BERA is a statement, and these OTC and open market purchases could add further upward momentum to the price.
Broad sentiment in the crypto market and successful deployment are two factors that bulls will consider in the short term.
As for the price target, the initial resistance zone is in the $2-$4 range, but further upside could bring the $8-$10 range into view.
BERA price reached an all-time high of $14.99 in February 2025. On the contrary, the main support area lies in the $1.6 to $1.2 range.
The all-time low was $0.87, reached on October 11, 2025.
